In April 2025, JMJD organized a two-day team-building activity of "Cultural Empowerment, Building Trust" in Jintan Maoshan Tourism Resort, Changzhou City, Jiangsu Province. Due to the nature of the work, many employees were unable to participate. This activity takes Oriental Salt Lake City, Maoshan Scenic Area, and Huagu Qiyuan as the core destinations. Through immersive cultural experience, natural exploration and teamwork, it conveys corporate values and deepens cooperative relations.
I. Activity Highlights
1. Oriental Salt Lake City
Immersive cultural experience: Employees and company executives jointly participate in the "Jianghu Feast" martial arts dinner show, transform into knights to taste Jianghu food, and feel the spirit of cooperation in the sword light and sword shadow; watch the landscape real show "Xiaoyaoyou", feel the audio-visual feast interwoven with water curtain projection and holographic technology, and show the cultural core of corporate innovation and tolerance.
Taoist healing and health care concept: Eight-section brocade morning exercises, Taoist healing courses and other activities convey the company's care for the physical and mental health of customers, and at the same time combine Maoshan Taoist culture to interpret the philosophical concept of "hardness and softness" in the steel industry.
2. Maoshan Scenic Area
Explore Taoist culture: Visit the Wanning Palace in Yuanfu, where the "No. 1 Laozi Statue in the World" is located, listen to Taoist wisdom, visit natural scenic spots such as Xike Spring, and echo the company's sustainable development concept with green ecology.
Team Challenge: Orienteering in Maoshan, where the forest coverage rate is as high as 91.6%, and enhance the unity and tacit understanding between employees and the company through ATV all-terrain off-road, jungle crossing and other projects.
3. Romantic Flower Valley Tour
Four Seasons Flower Sea Creative Activities: Stroll through the tulip fields and wisteria corridors of the Dutch Garden, participate in the spring limited flower art workshop, and use the beauty of nature to show the vitality of the cooperative relationship. Parent-child family employees can also experience cute pet interaction, rainbow slides and other recreational projects to convey the company's intimate concept of "employees are like family members".
Romantic Night Experience: Visit the sea of lights and flowers at night, and hold a customer appreciation dinner in the fairy tale world decorated with LED lights, using "flowers" as a medium, implying that the flowers of cooperation will always bloom.
2. Cultural resonance enhances trust
Through in-depth experience of local resources such as Taoist culture and flower god culture, everyone felt the company's respect for cultural heritage and further recognized the company's brand spirit of "combining strength and flexibility, inclusiveness and tolerance". Scenario-based experience deepens the connection between employees and executives.
Team collaboration tasks (such as martial arts role-playing and orienteering) break the traditional barriers of business communication and promote emotional connection with relaxed scenes. Employee feedback: "The event design is both interesting and professional, reflecting the company's meticulousness." Ecological concept highlights responsibility
Sustainable cultural tourism models such as Maoshan Green Ecology and Oriental Salt Lake City echo the company's low-carbon steel product concept, strengthening employees' recognition of environmental protection strategies.
3. Future Outlook
This team-building activity is not only a journey to deepen the relationship between colleagues, but also a three-dimensional display of the company's brand culture. In the future, JMJD will continue the integration model of "culture + industry", continue to improve customer stickiness through richer event design, and help expand global business.
